Pricing
Straight prices. No lock-ins.
Three plans, one page, every number in Australian dollars. A 3-month initial term, then month-to-month with 30 days’ notice. We do not guarantee rankings, leads or memberships.
01Plans
Pick the plan that matches the problem.
Foundation fixes what a single-location gym is getting wrong and keeps it fixed. Growth adds the content, review and conversion work that lets you own your catchment. The managed website is for gyms whose site is the problem.
Foundation
$750–1,000per month, AUD
Fix the local basics for a single-location gym and keep them fixed.
- Google Business Profile optimisation and posting
- Citation and directory clean-up
- On-page fixes for your key pages
- Review response and review-request playbook
- Competitor and map-pack tracking
- Monthly report and check-in
- Onboarding (one-time)$500–1,000
Most gyms
Growth
$1,200–1,500per month, AUD
Foundation plus content, reviews and conversion work to own your catchment.
- Google Business Profile optimisation and posting
- Citation and directory clean-up
- On-page fixes for your key pages
- Review response and review-request playbook
- Competitor and map-pack tracking
- Local content: suburb, class and programme pages
- Conversion improvements on the site
- Monthly report and check-in
- Quarterly strategy call
- Onboarding (one-time)$500–1,000
Managed website
$99–179per month, AUD
Build, hosting, maintenance and a capped block of quick edits each month.
- Site build, hosting, security and maintenance
- Capped block of quick edits each month
- Onboarding (one-time)Included in the build
| Inclusion | Foundation$750–1,000per month, AUDFix the local basics for a single-location gym and keep them fixed. | Most gymsGrowth$1,200–1,500per month, AUDFoundation plus content, reviews and conversion work to own your catchment. | Managed website$99–179per month, AUDBuild, hosting, maintenance and a capped block of quick edits each month. |
|---|---|---|---|
| Google Business Profile optimisation and posting | Included | Included | Not included |
| Citation and directory clean-up | Included | Included | Not included |
| On-page fixes for your key pages | Included | Included | Not included |
| Review response and review-request playbook | Included | Included | Not included |
| Competitor and map-pack tracking | Included | Included | Not included |
| Local content: suburb, class and programme pages | Not included | Included | Not included |
| Conversion improvements on the site | Not included | Included | Not included |
| Monthly report and check-in | Included | Included | Not included |
| Quarterly strategy call | Not included | Included | Not included |
| Site build, hosting, security and maintenance | Not included | Not included | Included |
| Capped block of quick edits each month | Not included | Not included | Included |
| Onboarding (one-time) | $500–1,000 | $500–1,000 | Included in the build |
| Get a free teardown | Get a free teardown | Get a free teardown |
Minimum initial term of 3 months, then month-to-month with 30 days’ notice. No 12-month lock-ins. One gym per roughly 5 km catchment — we will not work for your direct competitor while you are a client.
We do not guarantee rankings, leads or member numbers. Nobody legitimately can — Google says so, and so does the ACCC. Expect first movement in 60–90 days and meaningful lead flow in 3–6 months.
02What is in each plan
The full comparison.
Everything we do, line by line, so you can see exactly where the plans differ.
| Inclusion | Foundation | Growth | Managed website |
|---|---|---|---|
| Google Business Profile | |||
| Primary and secondary categories, services and attributes set correctly | Included | Included | Not included |
| Photos, posts and Q&A kept current | Monthly | Monthly | Not included |
| A public reply to every review, good or bad | Included | Included | Not included |
| Review-request playbook for your front deskScripts and timing. Never incentivised, never gated. | Included | Included | Not included |
| Reporting fake or rule-breaking competitor listings | Included | Included | Not included |
| Website | |||
| Technical fixes on your existing siteSpeed, mobile, indexing, broken pages. | Included | Included | Handled in the build |
| Timetable and pricing as real HTML, not a PDF or an image | Included | Included | Included |
| Service and programme pagesBeginners, kids, women-only, personal training, and so on. | Not included | Included | Not included |
| Suburb and catchment pages | Not included | Included | Not included |
| Conversion workCalls to action, trial-booking flow, forms that get answered. | Not included | Included | Not included |
| Build, hosting, SSL, backups and updates | Not included | Not included | Included |
| Capped block of quick edits each monthTimetable changes, price updates, a new coach bio. | Not included | Not included | Included |
| Local signals | |||
| Citation and directory clean-upOne name, one address, one phone number, everywhere. | Included | Included | Not included |
| Ongoing citation monitoring | Not included | Included | Not included |
| Structured data on the siteBusiness type, opening hours, location. | Included | Included | Included |
| AI visibility | |||
| Entity consistency across the webSo AI assistants describe your gym correctly when they mention it. | Included | Included | Not included |
| Plain-language FAQ and llms.txt on the site | Not included | Included | Not included |
| Quarterly check of how AI assistants answer local gym questionsA check, not a placement. Nobody can promise where AI answers send people. | Not included | Included | Not included |
| Tracking and reporting | |||
| Search Console, GA4 and Business Profile performance set up in your accounts | At onboarding | At onboarding | Not included |
| Map-pack position tracking across your catchment | Included | Included | Not included |
| Monthly report and check-in | Included | Included | Not included |
| Quarterly strategy call | Not included | Included | Not included |
| Uptime and security monitoring | Not included | Not included | Included |
| Commercials | |||
| Monthly fee (AUD) | $750–1,000 | $1,200–1,500 | $99–179 |
| Onboarding, one-time | $500–1,000 | $500–1,000 | Included in the build |
| Minimum initial term | 3 months | 3 months | 3 months |
| Notice after the initial term | 30 days | 30 days | 30 days |
| ExclusivityWe will not take on your direct competitor while you are a client. | ~5 km catchment | ~5 km catchment | Not included |
Prices in AUD, excluding GST. Onboarding is a one-time fee, invoiced with the first month.
03Onboarding fee
The onboarding fee, explained.
$500–1,000, once, with your first invoice. It pays for the month of setup that makes every later month measurable.
What it covers
- Access to your Business Profile, Search Console, GA4 and hosting, set up in your name, not ours.
- A baseline: full site crawl, Business Profile audit, citation scan and a snapshot of the map pack across your catchment.
- Your keyword and catchment map: the searches you actually compete for, suburb by suburb.
- Tracking that makes month six comparable with month one: calls, direction requests, form fills, trial bookings.
- A written 90-day plan with the order of work and what each piece is meant to move.
Why it is a range
A small site with accounts that already exist sits at the low end. Untangling a previous agency, a site migration, or a profile with years of neglect sits at the high end. You get the exact figure in writing before you sign, and it never changes after.
Managed website
No separate onboarding fee: the setup is part of the build. Add an SEO plan later and most of the setup is already done, which we take into account when quoting the onboarding fee.
04Terms
Terms you can read in a minute.
The short version is here. The full terms say the same thing with more commas.
- Minimum initial term
- 3 months. Long enough to see whether the work is moving anything (first movement is typically 60–90 days), short enough that neither of us is stuck. Leaving inside those 3 months costs a modest early-exit amount, set out in your agreement before you sign.
- After that
- Month-to-month. Cancel any time with 30 days’ written notice; an email is fine, and there is no exit fee.
- No 12-month lock-ins
- We do not offer them, do not discount for them and will not ask you to sign one. Ever.
- Billing
- Monthly by BECS direct debit. The onboarding fee goes on the first invoice. Prices are in AUD, excluding GST; GST is itemised where it applies.
- Ownership
- Your domain, Business Profile, Search Console, GA4, content and site are yours from day one and stay yours when you leave.
- Exclusivity
- One gym per roughly 5 km catchment while you are a client. Details below.
05Not included
What we do not do.
Some of these are outside our lane. Two of them are things no honest agency should touch.
Paid ads
We do not run Google Ads or Meta campaigns. If paid makes sense for you, we will say so and point you to someone who does it well.
Social media
Instagram and TikTok are a different job. We will make sure your profiles point to the right pages, and that is where we stop.
Photography and video
Real photos of your gym matter more than most things we do. We will tell you exactly what to shoot; we do not shoot it.
Membership software
We link to your booking system and make sure it is tracked. We do not set up, migrate or support it.
Paid links, ever
We do not buy links or place you in link networks. It is against Google’s rules and it eventually costs the client, not the agency.
Bought or gated reviews
No incentives for reviews and no filtering unhappy members away from Google. Both breach platform rules and Australian Consumer Law.
06Exclusivity
One gym per catchment.
Two gyms in the same suburb cannot both be the first result for “boxing gym near me”. So we do not pretend, and we do not take both.
While you are a client we will not work for a direct competitor within roughly 5 km. The line is drawn around the searches you actually compete for, not a perfect circle on a map, and a boxing gym and a yoga studio on the same street are not competitors. It is first come, first served; if a competitor asks later, we say no and we tell you they asked. If you leave, the spot opens up after your notice period.
07The honest bit
We do not guarantee rankings, leads or memberships.
We do not guarantee rankings, leads or member numbers. Nobody legitimately can — Google says so, and so does the ACCC.
Why not
Google decides what ranks, and it changes its mind several times a year. Your competitors are moving too. A run of bad reviews, a change of address or a January rush can shift the numbers more than anything we do in a given month. AI assistants are even less predictable: nobody can promise where they send people.
An agency that guarantees a position is either guessing or planning to break the rules to hit it, and under Australian Consumer Law a guarantee it cannot keep is misleading conduct. We would rather lose the sale.
What we commit to instead
A written plan with dates
Before month one starts you have the plan: what we are fixing, in what order, and when each piece lands.
The work itself, logged
Every month you see what was done, not just what happened. If a month is light, you will see that too.
Reporting from your own accounts
Search Console, GA4 and Business Profile performance, in your name. We never show you a number you could not check yourself.
Honest timelines and early warnings
First movement typically shows in 60–90 days; meaningful lead flow in 3–6 months. If it is not moving, we tell you before you have to ask.
You own everything
Domain, Business Profile, Search Console, GA4, content, site. We work inside your accounts and leave nothing hostage.
A door that is never locked
After the initial 3 months, 30 days’ notice ends it. No exit fees, no hand-over charges. Leaving inside the first 3 months costs a modest early-exit amount, set out in your agreement before you sign.
08Questions
The questions gym owners ask before signing.
Anything missing? Ask us and we will answer within a business day.
How do I cancel?
Email us. After the initial 3 months, the agreement is month-to-month and ends 30 days after your notice. We hand over anything that is not already in your name, you keep the lot, and the direct debit stops. The initial 3 months is a commitment on both sides; it is there because that is how long it takes to see whether the work is moving anything, not to trap you.
If you need to leave inside the initial 3 months, there is a modest early-exit amount that reflects the work already scheduled — never the whole remaining term. The figure is in your agreement before you sign it, not invented on the way out.
Is there a setup fee?
Yes: a one-time onboarding fee of $500–1,000 on the Foundation and Growth plans, invoiced once with your first month. It covers the baseline audit, account and tracking setup, the catchment keyword map and the written 90-day plan. On the managed-website plan it is included in the build. Where you land in the range depends on the state of your site and accounts, and we tell you the exact figure before you sign.
Who owns what?
You do. Your domain, Google Business Profile, Search Console, GA4, hosting account, content and website stay in your name from day one; we work as a manager or editor inside your accounts. If you leave the managed-website plan, we give you an export of the site. The full wording is in our terms.
Do prices include GST?
Prices are in Australian dollars and shown excluding GST. Where GST applies it is added as a separate line on the invoice, and you will see it on the quote before you agree to anything.
Why a three-month minimum if there are no lock-ins?
Because a month of local SEO proves nothing either way. First movement typically takes 60–90 days, so 3 months is the shortest honest trial. After that it is month-to-month with 30 days’ notice, and we do not offer, ask for or discount 12-month contracts.
Can I start with the managed website and add SEO later?
Yes. Plenty of gyms need the site sorted before SEO can do anything for them. The build is done with SEO in mind either way, so nothing has to be redone when you add Foundation or Growth.
What if you already work with a gym near me?
Then we will tell you straight away and decline, because we cannot honestly work for two gyms competing for the same searches. Exclusivity is one gym per roughly 5 km catchment, first come, first served, for as long as they remain a client.
Do you guarantee results?
We do not guarantee rankings, leads or member numbers. Nobody legitimately can — Google says so, and so does the ACCC. What we do commit to is listed above: the plan, the work, the reporting from your own accounts, honest timelines and terms you can walk away from.
What decides where I land in a price range?
Mostly scope: how many programmes and pages you have, how much of the site needs rebuilding versus fixing, how competitive the catchment is and how much history there is to untangle. You get a fixed monthly figure in writing before you start, and it does not creep.
Next step
Not sure which plan? Start with the free teardown.
A short recorded video of what a stranger sees when they search for your gym, and what we would fix first. No obligation, and it usually makes the plan choice obvious.